MTR Summit Recap

[Jamie Banks]

I had the pleasure of attending the MTR Summit hosted by Jesse Vasquez. Here’s a few takeaways

1. Most people get into MTRs with the intention of renting to traveling medical professionals but they’re only a small sliver of the MTR market. Military, government workers, families relocating or displaced due to a tragedy, students traveling for internships, and digital nomads are all different customers who need temporary furnished housing. 

2. Don’t be afraid to niche down. Targetting 1-2 customer types can really help you grow your business. If you want to target displaced families for example start making connections with insurance companies. Be proactive and consistent with your outreach to build B2B relationships. 

3. OTAs such as Airbnb, VRBO, etc are great but shouldn’t be your only source of leads. Tell everyone and anyone that you are a furnished housing provider to get your name / brand out there. Many of the investors I met get at least 25% of their business from referrals.