Why I Chose to live and invest in Boone, NC — And Why Investors Should Be Watching It

[Cole Bossert]

I came to Boone as a student at Appalachian State and, like a lot of people, I never really left. The mountains, the community, the lifestyle—it’s all tough to beat. Now as a local real estate agent and investor, I get to help others plant roots here or invest in a market I know and love.

Boone isn’t just a great place to live—it’s a smart place to invest. With a mix of short-term rental potential, strong student demand, and consistent appreciation, it offers multiple plays depending on your strategy.

Economic & Community Growth

Tourism is Year-Round: From fall foliage and ski season to summer hiking and festivals, Boone brings in tourists all year long. STR demand stays strong, especially near the ski resorts and downtown.

Out-of-Town Buyer Activity: We’re seeing continued interest from buyers out of Charlotte, Raleigh, and Florida. Many are buying second homes or relocating full-time, which is pushing demand up while supply stays tight.

Ongoing Local Investment: The town continues to improve greenways, local parks, and infrastructure to support both growth and quality of life—without losing that small-town charm.

Rental Market & Investment Potential

Student Housing: App State brings in 20,000+ students a year. Off-campus rentals are competitive and can generate strong cash flow if you know where to buy and how to market them.

Short-Term & Mid-Term Rentals: Whether it’s a cabin for weekend travelers or a furnished unit for travel nurses or remote workers, demand is there. Especially in well-located, thoughtfully renovated properties.

Fix-and-Hold Opportunities: It’s a tight market, but investors who can source off-market or undervalued homes and improve them are seeing solid appreciation and long-term equity growth.

Lifestyle-Driven Appeal

Outdoor Recreation: Hiking, mountain biking, skiing, fly fishing—you name it, Boone has it. And people want to live (and vacation) somewhere that supports their lifestyle.

College Town Energy with a Mountain Soul: Boone blends small-town values with a creative, youthful spirit thanks to the university and local arts/music scene.

If you’re looking for a market with strong fundamentals, a desirable lifestyle, and multiple investment angles, Boone should be on your radar.

Happy to answer questions or connect with anyone interested in exploring the High Country.