The Average Rental Listing Sits for 75 Days — Ours? 28. Here’s What We Do Differently

[Maranda Tucker]

The current average days on market for rental listings in the MLS is 75 days. At White Property Management, our average is 28 days.

Why the difference? It really comes down to the basics. People rent (or buy) for three main reasons: Price, Condition, and Location.

While we can’t change a property’s location, we can control the other two.

Every property we list is clean, move-in ready, and presented in its best light. This means professional photos, necessary repairs completed, and a clear focus on making the property feel like home for the right tenant.

We also stay proactive. Instead of relying on a “set it and forget it” price, we analyze each property’s performance twice a week. When we shifted from weekly updates to this twice-a-week approach, we saw our average days on market decrease significantly. Real-time data gives us the insights we need to ensure our properties stay competitive.

At the end of the day, our owners have the final say on pricing decisions. But we provide them with actionable recommendations based on performance data, market feedback, and comparable properties. This partnership helps us respond quickly and minimize vacancy.

It's a simple formula, but it works. And when vacancies shrink, ROI grows.

If you’re a landlord struggling to get your rental filled, what’s been your experience? Have you tried making frequent pricing adjustments, or is your property management company doing that for you?