Comparables in area are nowhere near what we'd like to build, bad or good?

[Nik Kov]

So I'm doing some comparables on what sold in the last 3 years in an area we're actually looking to do a new construction. We're looking to build something unique/contemporary with of course elements of the local area (mountain town). All of the stuff that has sold in the last 3 years, I'd say 95% is that classic boring ski chalet/log cabin look. The very few builds that have sold that even come remotely close have sold for a fairly nice premium. 

How do i look at this? The optimist in me states that if I build something beautiful/unique, I can stand out. Furthermore, I know that there actually are really cool homes in the area, because I see them on Airbnb, seemingly killing it. So it seems to me that folks are probably happy to sit on the money making machines rather than sell. Are these bullish signals?