What does it take to get leads with "investor carrot"?

[Ryan Dossey]

I used a lead propeller site for over a year with no luck. I decided to try to go the oncarrot way and see if there content packs would help out at all. It's been a few months. I just had someone go through and fill out my forms but it was off of my DM campaign. The main reason  I set up the site was so our company would appear if searched on Google. 

Do you guys get any organic leads? 

I talked to someone up there about PPC and he couldn't really give me an answer on what I should expect to spend.