Post Cards vs Yellow Letters: Round 3

[Bill Mitchell]

What has worked better in your market? Post Cards or yellow letters.

Overall, in my opinion, I find post cards to be much more effective in cost per marketing dollar in my market. However, this is specific to my experience in DFW. Postcards cost less and allow you to cover a much wider area compared to post cards for the same price.

Yellow letters generate many more calls; however, many people are calling for the wrong reason and you get a lot of tire kickers as a result. Whereas with postcards, people tend not to call unless they have a problem solved.

Pair post cards up with a great post card design service matched with good branding, and they really do well.

Curious as to what everyones experience is, specifically in their market.