Yellow Letters to Entities vs People

[Oscar Londono]

Just wondering what you guys have noticed when doing your mailers, how is your response rate when mailing to business entities compared to actual people? Deal rate?

I'm not sure if I should separate the groups and send a different type of letter to the entities (maybe a white formal letter) or just purge the entities from my list.

My mailer is a yellow letter with a "handwritten" font, typical "hi my name is oscar londono and I want to buy your house... etc".

I'll update this thread with my response rate, sending out my first batch of 500 letters this week.

[Michael Quarles]

it's an excel function. You'll ask excel to remove columns which contain the words most common to corps trusts and LLCs.