Marketing a Rooming House

[Liam McGoldrick]

Hello,

Currently I am running a rooming house and have found thus far the biggest challenge has been marketing. Very often I give tours to people who are surprised there is shared space, despite it being really explicit on the apartments.com listing. I make sure to explain it as clearly as I can before scheduling a tour, but I still am seeing roughly 50% of people I give tours to are unaware some how. 

With rooming houses being so uncommon, does anyone have any advice as to how I can market to the proper clientele? Right now my units are the cheapest in the area, so I get a lot of interest. Essentially I just want to weed out those who are uninterested earlier on to avoid doing so many tours. 

For reference my process typically goes as follows: 

1) Lead comes to me from aparments.com 

2) I send out a template I have been refining, outlining the specifics of the rooming house and some FAQs I get a lot. I also answer any specific questions they may has asked in the lead I received. Give them opportunity to schedule tour. 

3) Tour

4) Application

5) Signing