Marketing a Rooming House
Hello,
Currently I am running a rooming house and have found thus far the biggest challenge has been marketing. Very often I give tours to people who are surprised there is shared space, despite it being really explicit on the apartments.com listing. I make sure to explain it as clearly as I can before scheduling a tour, but I still am seeing roughly 50% of people I give tours to are unaware some how.
With rooming houses being so uncommon, does anyone have any advice as to how I can market to the proper clientele? Right now my units are the cheapest in the area, so I get a lot of interest. Essentially I just want to weed out those who are uninterested earlier on to avoid doing so many tours.
For reference my process typically goes as follows:
1) Lead comes to me from aparments.com
2) I send out a template I have been refining, outlining the specifics of the rooming house and some FAQs I get a lot. I also answer any specific questions they may has asked in the lead I received. Give them opportunity to schedule tour.
3) Tour
4) Application
5) Signing