What’s a good amount of direct mail

[Javaughn Harkness]

What’s a good amount of mailers to send out monthly for a new wholesaler?

[Yoann Dorat]

@Jerryll Noorden Dude your logic is so wrong, I read your first comment and your advice to @Javaughn Harkness is to basically blindly target the moon without having any clue on how to pay for the marketing, what a smart thing to say! this is because of this kind of motivational guru bullsh*t that so many people fail in this business. Without any budget, and keeping track of your KPI's you're going right off the cliff. 

Now for the mailers, I've been in this business long enough to have tried many strategies and I have a pretty good idea of what's working or not. Several touches on a prospect over a long period of time is the only way to get a good conversion rate, doesn't matter if we're talking text blast, cold calling, or mailers, it takes several attempts to reach someone. Your first mailer? there's a very big chance it ended up in the garbage. It's all about timing and being in front of the seller's eyes when he's ready to sell, and this might take a while. 
I also happen to receive calls from people who received my postcard 4 years ago and kept it on his fridge but it's a unicorn, and I base my marketing on predictable results, not luck. 

Now I'm not some kind of genius and I'm not trying to reinvent the wheels, people have done this business for decades, the blueprint is out there you just have to follow it. And any veteran in this industry will tell you that consistency in any form of marketing is the only way to succeed. PERIOD!

But some people here on BP might have a different agenda