A marketing mistake turned into an opportunity?

Question

Hey guys,

So I had a mistake happen recently that could easily be turned into an opportunity, but I need some advice on how to get there. I ordered some yellow letters for marketing and purchased a list from the company sending out the letters and told them I would like the list to be for Greenville, SC. However, they sent the list to Greenville, NC which is a ways away (5 hrs) from where I'm looking to invest. I figured out they sent it to NC when I started getting calls from people looking to sell their house there.

So I know the yellow letters work now which is great, but what do I do with these leads in NC? I want to pass them on to fellow investors, but is there anyway I can capitalize on this company's mistake. I know with wholeselling a property you usually have an estimate about how much repairs are involved so if I was to wholesell these how do I get that information so that I can pass it along to another investor. Or can I pass it along without knowing that information? I'm not wanting to drive up to Greenville, NC to look at them myself.

Any advice here would be awesome. Thanks in advance!

(The company has fixed the error by the way, and they are remailing to Greenville, SC.)

Deadrick Colbert · Answer

I would try the reia route first. I would also check cl in that town or the closest one and post in it and message any wholesalers that have advertised on there.

Chesley White · Answer

These sound like great ideas. Thanks @Anthony Dadlani and @Alison Miller. I'm going to do some googling and see what I can find. Any wholesellers in Greenville North Carolina or surronding areas interested in these leads feel free to contact me.

Thanks for the response!

Alison M. · Answer

You could look up the local affiliate of the national REIA club in NC and contact them  to see if they can help you locate reputable local investors to work with.  I did this with a lead in Richmond, VA once and it worked out well.

Anthony Dadlani · Answer

Maybe partnering with a local wholesaler might be a win/win. You can supply the leads and then share in the profit when sold.

It's good to see that you are thinking creatively on how to turn lemons into lemonade. :).