Marketing - What to focus on?

[Alisa Markwith]

I have been a member of this site for a while but have just recently started up my marketing again. I used to send out yellow letters to preforeclosure listings that I would get from foreclosureradar.com, but this time around I have tried sending out a typed letter with my business card inside. I can get more letters out this way because I don't have to hand write the letters. The only thing I hand write is the owners address on the front of the envelope. In the letter I address the owner by name by using a mail merge list, so I do have to spend the time typing all of the owners names into a list to start, but that doesn't take too too long.
I also created a website that I have on my business card, and also reference in the letter.
The website allows them to fill out a form to gather information that I can use to analyze and evaluate their situation, however, I'm wondering if it is too overwhelming because it does ask for a lot of information..? I state that they do not need to fill out everything, just as much as they can or are comfortable with, but I'm not sure if maybe I should just simplify things a bit and try and just get them to fill out their contact information if they are interested and then I can gather the rest of their information later if they are in fact motivated...?

Here is the website:
www.besthousingsolutions.org

It's pretty basic, nothing special, and could probably use some changes...which I would love to hear from anyone if they have any advice on what to do to make it better?!

Anyway, I have so far only sent out 130 letters (since doing the typed letters), and have not heard from anyone yet. And enough time has passed that they would have received them by now.

I send to preforeclosures that are SFR, at least 3bed and 2bath, with at least 10% equity, and so far within a 10 mile radius of where I live.

When I started this I planned to send letters one week, then call them the next week, and then depending on the response/or lack of response I would door knock if I hadn't heard anything still.
Problem is, I could only get about 12 numbers, maybe because everyone is using a cell phone and doesn't even have a landline, or their landline number is unlisted.
Any tips on how to get more phone numbers of these home owners??

Also, I was all prepared to go door knocking one day, and then read something online about not door knocking to preforelcosures just because of the sensitive situation that it is...so I'm not sure wether or not to go ahead with door knocking...or just send out way more letters and stick to that?!

Also, my letter reads

[b]Dear (Homeowners Name),

I understand that you may be in a difficult situation right now with your house and I wanted to reach out to you because I believe I may have a solution that can help.

Not only can I buy your house QUICKLY to prevent foreclosure and save your credit, I can buy in such a way that allows your credit to BUILD, allowing you to move forward, not backwards.

Please call me as soon as possible so I can evaluate your situation a little better and figure out the best solution for you. Or, go to my website, www.besthousingsolutions.org to fill out the Solution Builder Form and get the process started.

Alisa Jennings

Best Housing Solutions Specialist
949-413-7112
[email protected]

Anyway, I just feel like I'm not sure what to focus my attention on, and if I should just keep at it sending out these letters and stick to that, or if I need to be putting up signs, posting ads on craigslist, and doing all these other marketing techniques as well? It just feels a bit overwhelming with all of the different marketing options out there and I want to make sure I'm investing my time in the most effective and efficient way, without spending too much money...

Also, I am using a strategy for buy and hold, but one where the owner keeps their loan in place, I buy title to the property, take over payments, but then get a lease to own buyer in the place. Get money upfront from the lease to own buyer, plus the difference of the monthly lease amount and the loan payments. The seller who is in preforeclosure will be able to build their credit because the loan is still open and being paid. Although being able to sell their house quickly is a big incentive if they need out, being able to build their credit huge for them given their circumstances so I feel this is added incentive.