REI Marketing - Changes Coming

[Braden Smith]

Due to much more government scrutiny there are additional regulations that are coming out later this year that will make SMS & RVM marketing increasingly difficult and much more risky.

Check this out: The Advent of 10DLC & What it Means For Real Estate Investors

Also, have you noticed that caller ID on your cell phone is now showing names of people not saved in your phone? The cell phone carriers are taking proactive measures to comply with the STIR/SHAKEN protocol that they are required to implement by June 30, 2021.

See here: FCC to require phone carriers to authenticate calls by 2021

If you use something like Callrail for tracking purposes and use their numbers for cold calling they are now showing up as "Spam Risk" on caller ID which has dropped the contact rate significantly.

You can rotate numbers about every 30 days and that can help, but it seems that soon the only viable marketing channels will be SEO, PPC, internet marketing and direct mail.

What are your thoughts on the future of REI marketing?