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Updated about 4 years ago on . Most recent reply

User Stats

36
Posts
20
Votes
Justin Puetz
  • Contractor
  • St. Charles, MN
20
Votes |
36
Posts

Personal Brand vs. Business Brand

Justin Puetz
  • Contractor
  • St. Charles, MN
Posted

Hi, everyone!

I am curious about your views on marketing your investment business and which direction you chose to take it from a public view/branding standpoint. I see many people choose to use a business entity when sending direct mail, using billboards, advertising on social media, etc. when promoting their investing business and looking for distressed property owners. I can definitely see the benefit of this as it keeps you and your family's personal life private, which I can definitely appreciate. The downfall is you may be viewed as another scammy real estate person, regardless of who you actually are by hiding being a business name.

On the flip side, I've seen a few people across the country brand their business on their personal name and in a sense use their personal brand. I think this would come off more personable and trustworthy but you do risk losing the anonymity of a business name and entity. So it begs the question, do the pros outweigh the cons on either side of this? Obviously, there really isn't a right or wrong answer but I would love to hear your viewpoints on this subject!

Have a great day!

Justin Puetz

Most Popular Reply

User Stats

1,394
Posts
1,180
Votes
Allan Smith
  • Developer
  • Nashville, TN
1,180
Votes |
1,394
Posts
Allan Smith
  • Developer
  • Nashville, TN
Replied

One thing i can say is business brands come and go but your personal brand is forever. If an agent calls you with a deal in 3 years, she's calling Justin not 123 Fast Cash or whatever. 

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