Personal Brand vs. Business Brand

[Justin Puetz]

Hi, everyone!

I am curious about your views on marketing your investment business and which direction you chose to take it from a public view/branding standpoint. I see many people choose to use a business entity when sending direct mail, using billboards, advertising on social media, etc. when promoting their investing business and looking for distressed property owners. I can definitely see the benefit of this as it keeps you and your family's personal life private, which I can definitely appreciate. The downfall is you may be viewed as another scammy real estate person, regardless of who you actually are by hiding being a business name.

On the flip side, I've seen a few people across the country brand their business on their personal name and in a sense use their personal brand. I think this would come off more personable and trustworthy but you do risk losing the anonymity of a business name and entity. So it begs the question, do the pros outweigh the cons on either side of this? Obviously, there really isn't a right or wrong answer but I would love to hear your viewpoints on this subject!

Have a great day!

Justin Puetz