Marketing for off-market motivated sellers

[Jake Meir]

What are the top lead generation strategies for off-market, motivated sellers for houses and small multi-family? I’m looking to identify where to focus my time for marketing. I have seen a lot of people say it depends, but if you were to sum up all the successful leads of motivated sellers in 2019 or 2020, where did they come from as a percentage of strategy (e.g. 50% web, 25% direct mail, 25% driving for dollars, etc)? Thank you.