Newbie: Marketing for Buy and Hold

[Daren H.]

As I consider how to construct my marketing message as part of my pending direct mail campaign as a buy and hold investor, a question popped in my head. If you are a buy and hold investor, is there any advantage (better response rate) to making it clear in your yellow letter and/or post card that you are not wholesaler, realtor, house flipper, etc?

I assume a lot of absentee owners/landlords are becoming educated about the type of discount that wholesalers and flippers need to purchase (65%-70% of ARV less repairs) and may be turned off. As a buy and hold investor, I have more factors to consider and may not need the same purchase criteria (but it would be nice). At the same time, I don't want to come off to buyers like I am going to pay market value/retail for the property. Is there any benefit to differentiating? Are there any other ways my message should be different from a wholesaler, flipper, etc?