Newbie: Marketing for Buy and Hold

[Daren H.]

As I consider how to construct my marketing message as part of my pending direct mail campaign as a buy and hold investor, a question popped in my head. If you are a buy and hold investor, is there any advantage (better response rate) to making it clear in your yellow letter and/or post card that you are not wholesaler, realtor, house flipper, etc?

I assume a lot of absentee owners/landlords are becoming educated about the type of discount that wholesalers and flippers need to purchase (65%-70% of ARV less repairs) and may be turned off. As a buy and hold investor, I have more factors to consider and may not need the same purchase criteria (but it would be nice). At the same time, I don't want to come off to buyers like I am going to pay market value/retail for the property. Is there any benefit to differentiating? Are there any other ways my message should be different from a wholesaler, flipper, etc?

[Jackie Lange]

Your marketing messages should always focus on WHAT'S IN IT FOR THEM (the seller) and not about you or what you do.

99% of investors send out marketing materials filled with

i do this
we buy houses
i buy houses
i will
i can
i i i , we we we,

wrong message!

instead, your marketing should be

you will get
you can
you don't need to
you
sell your house ...

you you you, your your your

That is what will get a seller's attention

match the message to your market and you'll have success

don't send a generic marketing message to all sellers.

it is much better to target market with your message and your marketing piece