Lead time on direct marketing

[Account Closed]

I got two messages during lunch yesterday. When I checked them, one was from a seller that said she got my letter last year and hoped I was still interested as she is selling now. The other call was from a woman who said her Mom died last Saturday and she found my letter in her Mother's and Grandmother's papers. Could I call right away so she could talk to me.

I did some test marketing in a new area 6 months ago, with low response rates, which is what I expected. Got two calls from that mailing last week, one of which was truly motivated.

Just wanted to post some encouragement for those getting started in direct marketing. It really does work if you stick with it.

[Dev Horn]

THANK YOU for sharing this K. Marie Poe!

When I tell people it works like this, and builds momentum over time, sometimes they think I'm just being optimistic. But I've heard dozens of tales just like this.

On a similar note, a carpet cleaning guy (who did an excellent job) left me a business-card-sized refrigerator magnet the first time he came out. Put it on the frig over 2 years ago and call him every 6 mos or so from that magnet. I have not searched for another carpet cleaner since he gave me that.

People want relationships - they want people who can bring them solutions - and they will keep things that help to make those connections in the future!