Got Land...now what?

[Antwaun Murray]

I've come across a significant number of land leads in my lead generating system and have no idea how to market them.

My first guess would be market to developers, but what makes a good deal for a piece of land in the heart of a metro area?

Any first steps or concepts would be appreciated, thank you!

[Maria Bakaj]

@Antwaun Murray You need to market the zoning of the land and what the potential is. Can someone build residential, commercial, how many stories, units?  Once you've figured that out, see if you can find a comp where someone has bought land like this, with this zoning, and built this.  If you can find some numbers, even better.  If you define the purpose of the land that should help with selling it.