Best SMS platforms?

[Reggie Parker]

Good morning from the east coast, actively looking for a good SMS platform? We're comparing REI Reply, Rail and Smarter Contact. Any reviews on those products or new products I should look into? Thanks in advance.

[Curt Smith]

I was new once, we all where.  I remember when I was comparing tools.  Little did I know its not so much the tool (marketing) its the lead list where the 10x even 20x differential in results are in.  IE I suggest folks study now to filter / buy top leads for your deal type.  For SMS its the skip traced / phone numbers you use to SMS to.   

IE if you are wanting to wholesale which I don;t reco today, its too hard, you want a list of high equity owners BUT BUT the value is in figuring out a source of stress, a reason why the owner is on the virge of wanting to sell.  Just a list of high equity will waste your marketing time, they will allbe happy owners.   You need to target recent or currently in bankruptcy, has liens on the prop,  just had a medical event, or is late on some payment 30-60=90 days late.  Just got divorced etc etc.   You need to learn to be an expert in some source of stress at finding, filtering for (a data source tool like propstream.com) or buying from a data vender who is good.  BTW so many data sources sell crap leads.   Worse everyone under the sun with a CC bought those same leads.    

If I had $10 for marketing, I would spend $9 on the lead list and $1 on some tool to do something with those leads.   After I got good at pulling leads that work, I can switch that ratio and spend $3 on leads and $7 on sending something to those leads;  post cards, sms, rvm, cold calling.   Knowing what I know, at first you should spend your time and $$ on the leads.  Its all about quality leads, not the tool.

This analogy is similar here;   a really good contractor can give a better rsult with crapy materials vs a crapy contractor with top materials.   :) :) :)

Best to all, curt