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Updated almost 7 years ago,
Critique My ListSource Criteria... First Time Doing This
Hello BP. I was hoping to get some advice from the direct mailing experts out there. I will be purchasing an address list from ListSource, and after running through their options, below is the criteria list I came up with:
- Equity %: 40%-100%
- Property Type: SFR, Duplex, Triplex
- Last Market Sale Date: Before 2000
- Owner Occupied Status: Absentee Owned (both in and out of state)
- Corporate Owned: Excluded
- Both mailing and property address complete
Please let me know if I am missing anything obvious. I believe the important criterion are the equity stake and absentee owned fields. One specific question I do have is if the Last Market Sale Date is necessary. Since I'm already targeting a certain equity stake %, is this additional criteria redundant (since it would be used to exclude recent purchases with low equity)?
Thanks, and look forward to hearing any input.
Kyle