Creating Effective Direct Mail Lists For L/O Sellers

[Justin Morris]

Hey BP,

I would like to start doing direct mail with YLM and get my list from messliadata or list source because there lists are cheaper then YLM. The issue I am having is when I start to populate my list I can't seem to get it narrowed down to a manageable size. I always end up with a list of 1 million plus names that will cost me 250k to buy. Obviously there is a simple way to filter these lists down to 500 or so names but how do I go about doing that? I am wanting to target preforclosures, divorcees and absentee homeowners, I figured those are the people ill have the most luck with when it comes to L/O. I also am thinking about offering them two choices, a L/O first and then a cash offer if that doesn't work. This way I am killing two birds with one stone and have a higher chance if success if I can L/O and wholesale. I will also be viewed by homeowners as a one stop shop and maybe this will increase my rate of referrals. What does everyone think about that? Would love some advice.