Critique my Direct Mail Lists Please

[Brandon Foken]

I'm in the process of preparing my first batch of direct mail slated to go out the first week of January. I'm using Listsource to build my lead list and I wanted to get the community's opinion on my criteria. I am targeting to main groups: Owner Occupants with Equity and Absentee Owners. My criteria for each follows.

Owner Occupants
-Specific Cities in Alameda County (CA)
-LTV less than 40%
-2 or more Beds and Baths
-SFR & up to 4 units
-Exclude Corporate Owned
-14,280 total leads

Absentee Owners
-LTV less than 60%
-All of Alameda County (CA)
-Beds/baths/units are all the same as above
-Last Sale Date before 2001
-Including absentee owners that live in-state as California is quite large
-731 total leads

So, is there anything that I'm forgetting? Anything that doesn't make sense as a criteria? Also, for the owner occupants I don't have the time or money to mail to 14k people so I'll be doing a random subset of roughly 1,000 leads. Any insight, thoughts, comments or critiques are very much encouraged!

[Justin McClelland]

As Justin Silverio mentioned, going with a specific location would be ideal. It looks like Alameda County (CA) is fairly large. So if you narrow down a handful of zip codes that have the highest activity of cash-buyer activity, that may be an ideal focus. Since you're wholesaling, knowing where the cash-buyers actually buy will put you in the right territory.