Ooops! Did I Do That? C2M Advice for reaching motivated sellers

[Chris M.]

If you think you're an ace at sending direct mail to motivated sellers, or any target for that matter?  Learn from my mistake.. Proof Read Everything!!!

I've done a few mail campaigns to motivated sellers. Made sure to cover all bases. Created an LLC through a registered agent. Opened a PO box. Mined targets, etc.

Sent over 2000 letters through 3 or 4 jobs in the past two months using C2M.

Got a call from a seller with over a hundred acres in a prime location he wants to sell for 2.5 million.  Very interesting, except that's a bit too big of a bite for this baby shark.  During our conversation, he said "So you're over there on xx street?  So and so is your neighbor?"  Oh, yeah I said.. they are real nice...Wait a minute...!!! How do you know my address?  

Turns out, on my last production with C2M, the return address was swapped from that of my LLC to my personal name and address. I can only assume it was done during the billing process. Now we've got over a thousand letters floating around indicating our capacity to pay cash for property and exactly where we live. IDIOT!!

Lesson of the story... Always Always Always proof read and proof read and proof read before you click send. 

Anyone else care to share their lessons?