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Updated over 5 years ago,

User Stats

301
Posts
196
Votes
Annchen Knodt
  • Investor
  • Durham NC (and Brenham, TX)
196
Votes |
301
Posts

Experience with brochure-like self-mailers for direct mail?

Annchen Knodt
  • Investor
  • Durham NC (and Brenham, TX)
Posted

Hi BP,

I've been brainstorming ideas for low-budget and creative direct mail pieces (I have already sent 3 rounds of postcards to absentee owners, but I think it's time to change it up a bit).  Since I have access to a high-throughput color printer, it occurred to me that printing out creative tri-fold "self-mail" pieces (no envelope, sort of like a brochure) might be something worth trying.  Of course folding, sealing, and adding postage would be quite labor-intensive, but I think I might also have access to a folding machine, and in any case those are the sorts of tasks I don't mind doing while watching TV or something.

I've done some research and think I have a decent understanding of how to get bulk mail rates with folded self-mailers, and how to save even more on fees by adding a barcode (probably by using the free USPS IMsb tool?), CASS-certifying your list, pre-sorting, and using pre-canceled stamps.  I imagine that the direct mail companies out there leverage these bulk-mail discounts for their economies of scale, but I'm wondering if anyone has any experience with / thoughts on whether doing something like this is worthwhile for more of an individual smaller-scale operation.  I'm thinking it's not likely a great return on time investment, but wanted to at least consider it.  

I'm also curious if anyone has thoughts on how the tri-fold self-mailer might perform for marketing, as I've not really heard it discussed much.

Thanks!

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