Is your PPC marketing working??

[Beka Shea]

So we do marketing consulting services for other investors and I've been noticing that a majority of our clients outsource their PPC work and are seeing pretty terrible returns over the past 12 months.  But it wasn't always this way!  If you look back at end of 2017 and even some 2018 data, it was really performing.  And then we have another client whose PPC is just absolutely crushing it.  I'm wondering if that's because it's managed in house, or if there is some new trick to making PPC more effective.  Would love to hear what's going on for other investors!