Attention Professional Cold Callers--Need KPI Help

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Direct mail has been working fairly well for me for the last few years, but I deceided to go on the offense and dive into the world of cold calling. Ironically I ran a telemarketing firm in the early 2000's and can say I'm probably better on the phones than I am in person. Anyway I digress.

I picked a random skip trace service and ran all of my 6000 leads through them to obtain landline and mobile numbers. I'm then breaking those numbers into various lists ( Absentee Owners, Owner Occupied, Tax Delinquent, etc.)

I've just finished up dialing through a list of around 150 (not very many I know). Naturally I received a lot of disconnects, wrong numbers, etc hence my question.

1. On average what % of the phone numbers are typically wrong (disconnected or wrong number) with a good skip tracing company versus a bad one?

2. What should my average connect % be meaning the phone number is correct whether the person wants to sell or not at least its the right phone number for the right person

3. What % should my lead be meaning the right phone number to the right person and they are interested in selling.

4. What are all the other metrics you use, what they mean, and the industry standard KPI's for those metrics.

Any and all help is much appreciated. DIrect mail is a lot easier but of course more expensive plus Im having to wait on the Seller to call me versus me calling them.

Thanks