Marketing Your Property
Market News & Data
General Info
Real Estate Strategies
Short-Term & Vacation Rental Discussions
presented by
Landlording & Rental Properties
Real Estate Professionals
Financial, Tax, & Legal
Tax, SDIRAs & Cost Segregation
presented by
1031 Exchanges
presented by
Real Estate Classifieds
Reviews & Feedback
Updated over 5 years ago,
How to organize my Direct Mail Marketing lists
I've done 3 campaigns so far with 600 total mailers sent out in a list of about 1000. I'm curious to know how you keep track and stay organized in your direct mail campaigns as you get calls of interest/do not call and those who don't respond. What tools or processes do you use to stay on top of the list and not let things slide?
My current workflow is as follows
- Dumped my list I purchased in to it excel.
- Created statuses and notes for each.
- Column for sent date and letter batch
- If the owner reaches out, I delete that line and put all their info into Podio.
- Rinse and repeat
I'm interested in hearing how you manage your lists and marketing and advice on how to improve my process