Best way to market my fsbo property with owner financing???

[Ashley L Smith-Jackson]

I have marketed my FSBO property with owner financing quite heavily and haven't found any serious buyers. What am I missing? In sum, I acquired this property via subject-to and I want to sell it via owner finance on a wrap. So far I have advertised on: zillow, trulia, fsbo.com, craigslist, 10 FB groups, FB marketplace, letgo, offerup, bandit, signs, and flyers to nearby apartments and businesses. I recently translated my marketing materials to Spanish as well.

The house was built in 2015 and is in a new construction subdivision. My asking price is 15k below market value at 205K. I am asking at least $10,000 down with P&I of $1,400/month at an 9% interest rate but would prefer a buyer with $20,000-$40,000 down with an interest rate of of 6%-7%.

I don't know of any rockstar realtors and I am definitely not interested in hiring a realtor who can't get it sold quickly. I am considering doing a flat fee listing just to get it on MLS. What do you think?

Picture of property and flyer below. Link to my listing is: https://www.zillow.com/homedetails/22607-August-Crow-Dr-Hockley-TX-77447/124872074_zpid/?view=public

Please critique my listing and marketing materials. What can I do  to improve and find buyers?

ind buyers?

[Account Closed]

Originally posted by @Ashley L Smith-Jackson:

I have marketed my FSBO property with owner financing quite heavily and haven't found any serious buyers. What am I missing? In sum, I acquired this property via subject-to and I want to sell it via owner finance on a wrap. So far I have advertised on: zillow, trulia, fsbo.com, craigslist, 10 FB groups, FB marketplace, letgo, offerup, bandit, signs, and flyers to nearby apartments and businesses. I recently translated my marketing materials to Spanish as well.

The house was built in 2015 and is in a new construction subdivision. My asking price is 15k below market value at 205K. I am asking at least $10,000 down with P&I of $1,400/month at an 9% interest rate but would prefer a buyer with $20,000-$40,000 down with an interest rate of of 6%-7%.

I don't know of any rockstar realtors and I am definitely not interested in hiring a realtor who can't get it sold quickly. I am considering doing a flat fee listing just to get it on MLS. What do you think?

Picture of property and flyer below. Link to my listing is: https://www.zillow.com/homedetails/22607-August-Crow-Dr-Hockley-TX-77447/124872074_zpid/?view=public

Please critique my listing and marketing materials. What can I do  to improve and find buyers?

ind buyers?

Your Comment on Zillow: "The house was built in 2015 and is new construction' If it was built in 2015 it is no longer "new construction" and your assertion that it is, confuses people. They don't know what else you are misrepresenting. 

From google maps it's looks pretty rural. Is there an elementary school in easy reach? If not, that is a problem. Is the neighborhood primarily Hispanic and that is why you have the ad in Spanish? People tend to want to live near family if they have kids. It might be a hard sell for family oriented buyers. 

Your ad doesn't say any of the benefits of buying the house.

"Family friendly neighborhood just minutes from . . ." "Own you Own Home" "BBQs, Soccer, and family gatherings" "Be the one to bring all the family together for important events"

You can add "Minor fixer" and get the attention of 35% more people even if it just needs a fresh coat of paint.

Take out "For Sale By Owner" it doesn't mean anything in this context and remove "Ashley and Britt" whatever that means

Instead of "FOR SALE" at the top put "BEAUTIFUL HOME FOR SALE"

You get a LOT more phone calls if you don't put in the sales price - you want them to call to ask, so you can talk to them

Leave out the amount down and the monthly because you don't know what that will be until you talk to them. 

When you talk to them, always say that "the payment is figured on the amount you put down. The more you put down the lower the payment. "what amount do you have available to put down? then PAUSE and wait for them to answer. If they ask how much you want down just say "we are looking for about 10% down" and let the conversation happen from there.

You are giving too many numbers in your ad and people see that and think they don't qualify when perhaps you are flexible and actually they would qualify