Yellow letters.com Leads / campaigns.

[Russell Christopher Bernhard]

Has anyone used yellowletters.com with there leads/campaigns. Thinking about starting one with a 1000 letters/leads purchased from them for a 5 month campaign. People's thoughts who have used them? How reliable are the leads i did 500 divorce 250 high equity owned property over 20 years ages 50 and up and 250 of absentee owners the same. He said they have never sold the leads to anyone but me as they're updated. But the full campaign is $4,250 with 3 letters and 2 post cards 1 letter/post card a month. Just dont want to waste my time or money if its a bad idea. Will be my first campaign tha ks a lot everyone for your help

[Jerryll Noorden]

In response to the handwritten yellow letter:

All these letters scream "I AM SO OMG DESPERATE" to me.

You go WAY out of your way to try to get leads with these letters.

That yellow letter in red...

looksie here:

I sent this letter 3 years ago... why? Because some "guru" here on bp told me to do it when I was a newbie. BIG MISTAKE!

EVERYONE sends this godly unnatural letter. Even with the exact SAME friggin "$BUY$" style.

I mean seriously man. THINK. Do you HONESTLY think this looks and feels natural? It looks so scammy spammy desperate.

If a seller just receives 1 letter like this... hmmm maybe.. but the second a seller receives 2 letters from different people with the exact same thing written on it in the exact same style, your credibility is GONE!! For ever.

Let me teach you a thing about marketing.

You need to be original, unique and creative. You need to be credible. Credibility is the ONLY thing that matters when it comes to marketing! That's IT!!! 

If you are not credible you are done!

Nothing here has the slightest indication of being credible.

this is totally misleading people!

4K on direct mail marketing? Dude!!

Let me show you my leads for just this MORNING:

Look how the tables have turned. Look who are the desperate ones.. THEY are. If YOU come across as desperate you psychologically give them the impression they should run away from you. You need THEM.

Don't do that! Should you then NOT do DMM? Of course you should.

But please remove all the desperation signals. No arrows, no doodles, watch your language, remove the "sales pitch " feel.

The best form of marketing is have people find you. You can not always do this I get it, if you don't have a ranking website. But you do not need a ranking website to start harvesting leads.

Buid a great converting website, and then manually drive traffic to that site, either with DMM, PPC, post cards, what ever... but sending questionable mailers  and on top of that spend a fortune sending said questionable mailers is just plain stupid!

Donate the 4K to hungry kids man. At least the money was used properly!

I don't understand why people do not evolve. Did yellow letters ever work? Yes? No? Maybe... but TODAY?!

I seriously don't think so!

Here is what I do not get and PLEASE explain this to me.

Marketing is an art and a science.

A TON of research goes into this and big companies spend MILLIONS of dollars to do it right. Not just on the marketing itself but on the R&D of marketing techniques and methods.

OK this is fact.

Then WHY... WHYYYYYYYYY is it "OK" for investors to do marketing the following way.

Send out as many pieces as possible. The more you sent, the more chances you have one will stick. It is literally throwing darts in the dark hoping one will stick. 

WHY is this acceptable? Do investors not think? Are investors just dumb people? Then why is this still ongoing? How is this still acceptable.

How is a 0.3% conversion "normal" with DMM?

Anyone please answer me this because I am starting to feel dumb  myself..