Cold Calling or Direct Mail

[Kevin Brenner]

I recently spent $75 to purchase a list from List Source of Owner Occupied / Age 65+ / MFH properties in my market and surrounding markets.  From there I used mapcustomizer.com (great site) to map each address to get a better feel of where I think I will have my best chances of finding a legitimate lead.  It took a lot of time, but it was kind of fun to see the trends of where my target audience resides in my market.  

Regardless, I'm at the point now where I'm ready to begin marketing.  I was originally planning on using the "dollar" technique to send letters with handwritten addresses to all the people on my list (about 150 leads).  But then I found an app called whitepages that (for about $50/mo) allows you to skip trace all the addresses to get phone numbers to cold call.  What do you think is more effective given my audience?  Are their cheaper skip tracing service out there? Any ideas for a cold calling script - maybe what highlights should I hit?  I was thinking of going with the tired landlord route - any advice is much appreciated!