Letter direct to sellers: Am I doing this right?

[Gus Muller]

Hi everyone! I am licensed broker, licensed contractor, and fix+flipper with 10 properties bought and sold for profit, with #11 closing March 15th. I am new to bigger pockets! 

I am starting a wholesale business and am just scratching the surface of direct mail in the form of letters. I am using REIPro to get my initial leads in my targeted area of Minneapolis, and my target is owners that don't live in the property. I then comb through these leads looking at how long the person has lived there, what they paid for the property, mortgage balances, etc to make this list even smaller. Out of the 300 original leads, I have used my research to narrow down my mailing list to about 60 candidates that might actually consider selling, and deals that have some potential.

My question is, am I doing this right???!!! I know I could just direct mail everyone, but I feel like this would be a waste and tough to track the leads. Any advise or links to other blogs/videos is greatly appreciated!!!

[Bruce Runn]

@Gus Muller

I wish you the best but am by nature a little skeptical.  My friends and I, along with most other investors who own portfolios of properties get so many letters/postcards/phone calls- dozens/month that its tough to see how someone can get attention due to the volume that is already sent out- 

Ultimately, it seems you have to find someone who is not only motivated to sell, is waiting for someone to approach them, but also hasn't received any solicitations from anyone else.  If you can figure who they are, then you will have the special sauce-best of luck to you