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Updated over 13 years ago,
Rehabbing My Marketing
I have been somewhat successful and admittedly complacent with my RE investing career and marketing. I have always marketed to NOD, to all zip codes in the county, 3 letters & followed up further if a sale date happens. I have not done a deal for 9 months originating from my marketing. I am now considering several avenues to peruse such as absentee owners, probate, 60 day late, credit drop and so on. In reading as much as I can about marketing I have determined that I might be better off concentrating on specific zip codes with more letters per property. For example I might mail twice to 60 day late and continue NOD but in a specific zip code. The subject property would get more letters because they would get them at 60 day then NOD. I am considering stopping the follow up at a sale date because no one is motivated because they will file BK or try a modification.
I would appreciate comments on my 60 day/NOD strategy or comments in general.