A different kind of marketing (for primary residence)

[Matthew Mucker]

Because of a divorce and my kids changing schools, I'm looking for a house to buy and live in rather than an investment home. Rather than rely solely on an agent, I've decided to do some marketing of my own and am looking for the community's feedback.

I've done a search of the county tax records and found properties that I might want to buy. I've drafted a letter to these homeowners that says, in essence, "hey, if you're thinking of selling your house in the next few months call me before you call a listing agent and maybe we can save each other some money." (I explain why we want to move and the benefits to the homeowner of selling directly to us as well.)

In my intro paragraph, I introduce myself and have written, "That's me, my wife <name> and my kids in the photo that I've included with this letter."

My wife thinks that including a photo of us is 'creepy.' I think that including a photo might create a personal attachment in an unsolicited letter.

What do y'all think? Should I include a photo of the family or not?