High Response Rate or Fewer Qualified Callers?

[Stinson Bland]

Hello BP,

I recently sent a yellow postcard to 439 absentee owners. I received a great response rate (10 calls) but most of the callers were looking for full market value on their homes (I added 2 callers to my buyers list). I did not receive any calls from truly motivated sellers.

I understand that I need to keep sending to my list to really find the motivated sellers but I'm considering a change in my verbiage to help eliminate these wasted calls. Should I add a discount home buyer statement to my marketing?

Something like:

"Dallas Cash Buyers is a Real Estate Investing Firm that purchases homes at a discount. In exchange for this discounted offer we will: pay you CASH, buy as-is, can close fast, and cover closing cost."

This change would most likely lower my response rate but I'm thinking it may increase the quality of callers.

What are your thoughts? More calls or better qualified sellers?

Here's the content from the postcard:

Yellow 4 X 6 postcard, Black text (there will be a large vertical "NOTICE" on the front-left of the card.

FRONT of the postcard:

Dear NAME,

I am interested in buying your property at ADDREESS in CITY. I buy several houses each month in CITY and I'm looking to buy more in this area.

Are you tired of managing a property that you do not occupy?

If so, I can offer you a fair CASH price for your property at ADDRESS. I buy 'as-is' and I will close quickly, cover closing cost, and pay you all CASH with no fees associated with the deal. I am easy to work with and treat everyone fairly. I'd like to offer you a win-win situation to relieve you of the stress related to your property.

Call me today for a FREE, No obligation, confidential conversation about your property: 972.555.5555

If you're not interested in selling now, please keep this card for future reference.

For free recorded info on our home buying process call: 800.555.5555

BACK of card:

(Top section)

NAME, I'll pay you CA$H for
PROPERTY ADDRESS

Call me today - Get a cash offer tomorrow!

(side section next to address area)

Call me today to
SELL YOUR HOUSE FAST!

972.555.5555

- Pay you cash
- Buy your house as-is
- Close Quickly
- Handle all of the paperwork
- Cover the closing cost
- No Fees

- And TREAT YOU FAIR!

Thanks for any and all help.