Any one mailing right Now and getting deals?

[Max Johnson]

I have a few questions. I am mailing a absentee owner list next week. On Average How Many Mailed? = Howmany calls= in = deals? I know could depend on list ect but I am looking for a ballpark.

Thank You

[Jeff Coga]

You gotta know your market place...

For example... we mail hard-core... that's our bread and butter... so I know a thing or two...

Plus... I'm asian so I track EVERYTHING.

Example...

Absentee owner in LA County doesn't work (MHO)... why because I've changed copies and response rate changes but actual contracts has been low... Plus... some how people ALWAYS have this perception that LA properties are high... and it's more of a battle... anyways... I've been able to convert some into "loan" leads (max. marketing cost)... but now solid deals (ok so we got listings too but no homeruns)...

here's the #'s

3659 mail pieces = 127 calls = AVG 3.4% response rate (which is dammm good D.M. but keep in mind some campaigns where low as .5% and high as 5%+)

Out of 127 calls = 11 appointment = 2 listing, 3 loans = Gross Rev = $19,562. We spent about $1.27 on AVG mail piece = Actual total was $4,996.71 for Q1 (haven't done Q2 yet)... I can go on and on.. BUT... my COST for my guys to go out and get the deals... and after splits (looking at the NET)... it came down to almost a 1:1 ratio... which SUCKS, escpeically when my team can go after other deals and make more money.... So I stopped this campaign.... even thou, my team was making money, I had better use of marketing capital somewhere else (make sense?)....

So.... my opinion is this...

Go after DISTRESSD/SELLERS like property violation list... IN Los Angeles I go after the REAP list, abatement list, fire burnt list... I know for FACT that other investor are tooo dam lazy to mail and KEEP TRACK of the data... and REALLY understand your business. Most sellers will say NO the 1st time... but countless of times... my guys have gotten the deal because of follow up...

Also...

We are NOT real estate investor... WE ARE in the arithmetic business... meaning... the #'s need to work out... and to do this... you just need to track EVERYTHING.

GL.