On a recent podcast a well known RE guru interviewed two of his students and posed the question, "Where are you getting the majority of your leads?" The response was, "Fast Home Offer". 

I spoke with a FastHomeOffer.com representative and was told that they market digitally to generate motivated seller leads, selling the leads to investors at a per lead price. As I understand it, the price of each lead is based on zip code and determined by investor demand. For example, if the leads in a zip code you're interested in are currently being purchased by another investor for $100 per lead, you would have to increase the amount by 20% (an incremental increase pre-set by FastHomeOffer), paying $120 per lead to get the leads sent to you instead. Buyers are required to set up an account with enough money to cover the number of leads they want to purchase per month. There is no minimum requirement.

My primary marketing is Direct Mail, currently sending out from 1,000 - 2500 pieces per week, which gets expensive. I'm interested in productive, cost effective, alternative marketing strategies to increase lead generation. The key here for me is cost effective...

Anyone purchased leads from this company, or other companies, or in a similar manner?