Where to Focus First? Foreclosures, Probate, Vacant, Expired MLS?

[Gretchen Mather]

Where do you focus most of your marketing? How do you decide what is top priority? I only have so many hours in the day and I am trying to figure out the easiest way to do marketing and bring in deals without tons of effort (isn't that what we all want to do?). I am hooked up with a seasoned investor who hired me to bring in more deals. He has tons of projects going on right now and historically gets his deals through word of mouth/relationships or online/in person auctions. It has been a few months with me on board with no closed deal and I am getting frustrated (I have brought him opportunities though and made a handful of offers but the margin wasn't there). Starting to wonder if I need to change something I am doing. So far I do targeted direct mail letters, follow up voicemails through an automated ringless voicemail service, follow up emails when they are provided and good old cold calling. Where is the biggest bang for the buck for someone like me? Vacant, Probate, Foreclosures, Expired MLS? I am eager and willing, have had a number of leads, conversations on the phone with sellers, etc. I consider myself educated and a good communicator and have been doing diligent follow up. When does this work start to pay off? How else can I target and prioritize my efforts? And streamline them with technology and automation? Sorry, long post. But these are the things that keep me up at night! Thank you! - Gretchen Mather