Marketing is the key

[Tom Bujnowski]

What I've learned over the years is that you have to have a constant flow of leads in your real estate business. I'm a big believer in direct response advertising and not image advertising.

Your marketing should illicit a response. Should call people to action.

If you don't have a steady stream of leads you're out of business. You can know all the techniques but if you don't have prospects you're dead in the water.

I have many campaigns going at once.

So for all the investors out there -especially the newbies -concentrate on marketing!!