Facebook Marketing....to the website? Or, the inbox?

[Chris Nowlin]

I recently put my direct mail marketing campaign in motion. The systems have been put into place to keep the campaign going consistently. Now I want to put some focus onto Facebook ads and building an online presence. I have a Lead Propeller site that I am ready build around. 

My question is, when running a Facebook promotion, what are some of the audience criteria people are having success with? Age? Marital Status? Are there any interest that are linked to motivation?

I have not played with it too much, but already see that it can be much trickier than selecting a direct mail list from List Source. 

Also, there is the option to run a promotion geared towards having people click to your website, or focus on receiving inbox messages. Have either of these work better or worse for anyone?

Eventually I would like to use Lead Propellers expertise to run some of these campaigns for me, but for now I am limited on my budget and would like to learn as much as I can.

@Brandon Turner I know you have a site that has had some success. Do you believe any online marketing is more or less responsible for you leads than others?

[Jim Pellerin]

@Chris Nowlin First of all you didn't indicate who your target audience was, buyers, sellers, renters, tenant buyers, investors, etc? Secondly, you didn't indicate which strategy you were using?Lease options, wholesaling, fix and flip, etc.

Generally, when running Facebook ads you want to send them to a single page website / landing page. You want a separate landing page for each of your target personas. You want to entice your visitors to provide you with contact information, such as name and email address. The way you do that is by providing them with something of value to them. Again, this will depend on the target audience and investment strategy. Facebook is very good at targeting your audience based on demographics, income, interests, etc.

Once you have their email address, you want to engage with them over several emails. The goal of this engagement is to build a relationship and to build trust so that they learn more about you and what you can do for them.

Somewhere during your email campaign, you wan to promote the offer to them. Again, this will depend on your audience and strategy.

Facebook /email campaigns are very good way to automate your process and can have amazing results if done correctly. It's all about repetition and consistency. There's also a branding component to it so it may take some time to build an awareness.