What do you do of leads from your marketing you won't buy?

[Yacine Rimmo]

Hello fellow investors!

I am using different ways to find leads for off-market property while looking a rental investment property and they brought me my first deal which I am working on with my agent hoping to close soon.

I do get other potential deals from my marketing which either do not match with my specific search (area, type of product,...) or that I can't / don't want to take myself. I am spending time, energy and money on marketing and when I get a lead I want to try to make it profitable for me, even if I don't take it for myself.

The options I have found available to me are as follow:
- providing the lead to another investor/agent/wholesaler for a fee\
- wholesaling the deal
- partnering on the deal with another investor for a share of the profit

The differences I find between each options is certainly the time spent to make it happen and the different potential gains associated to it. Also not every opportunity is a good one for every option.

For now I believe it would be easier for me to choose to refer the lead / for a percentage of the deal and I wonder what is a fair percentage of the selling price to offer.

Can anyone more seasoned than myself relate? How did/do you manage this situation when it happens?
I would appreciate hearing about you own experience!

Thank you,

Yacine