Direct mail and advertising that you can pay CASH

[Gary Mendrin]

Hi BP,

Total newbie question here. When sending direct mail to potential sellers, some of the examples I've seen say something like this: "we pay CASH for your house".

When sending a letter like that, do you need to actually have cash at the ready? Or does that mean that you have access to cash with private lenders? Some letters don't even mention cash. They just tell the seller they're interested in buying.

What are the rules for this?