Direct mail and advertising that you can pay CASH

[Gary Mendrin]

Hi BP,

Total newbie question here. When sending direct mail to potential sellers, some of the examples I've seen say something like this: "we pay CASH for your house".

When sending a letter like that, do you need to actually have cash at the ready? Or does that mean that you have access to cash with private lenders? Some letters don't even mention cash. They just tell the seller they're interested in buying.

What are the rules for this?

[David Wright]

Welcome to the "game" Gary.  Regarding your question...there really are no rules, but its very good to be honest always.  I am assuming you are a wholesaler (correct me if I am wrong), if so I would just tell the seller you are interested in buying and not mention the how you will buy.

Its very important as a wholesaler that you always represent yourself buying the property and no one else because it could be implied that you are representing someone else and those are dangerous waters because you are now borderline practicing as a real estate agent/realtor and you need to be licensed to do that.  So be sure to always represent yourself and the one purchasing the property no one else.

Also, remember the key to direct mail is consistency you have to mail numerous times to get the best results, it can not be a one done mentality.

I wish you the best Gary!