Switching from DM to Telemarketing

[Pratik P.]

Hey everyone,

I'm thinking about doing a complete transition from direct mail to telemarketing for my deals. I would also work on SEO, but that'll take time.

When I say telemarketing, this is what I mean:

1. Use a skip tracing service to get phone numbers for my lists and hire a VA to cold call using mojo dialer, full time.

2. Use those same phone numbers to do voicemail drops with Slybroadcast.

I would still write personalized letters to high quality leads but that won't be more than 100 a month. I just wouldn't be doing mainly direct mail every single month. I ran the numbers and the costs are significantly less with this new plan.

Have any of you made a similar switch? 

How are your response and conversion rates?

I'd love to hear real performance data. Thanks

[Kevin Whisler]

We do nothing but cold calling 10 hours a week with the mojo dialer, and its landed us quite a few deals in a very competitive market in the last year. Only issue is training the VA.

I did most of the cold calling myself at first, then we trained an in person caller so I could supervise a bit. 

What I would recommend is trying to find someone that is young and hungry and has an interest in real estate. You could pay them a really low base 100-200 dollars a week plus commission. 

Thats what the company that I'm with now did with me in the beginning. I worked for almost nothing, but I loved it so much that I stuck around and ended up running all of acquisitions and hiring for them.

Hope this helps!

-Kev