Switching from DM to Telemarketing

[Pratik P.]

Hey everyone,

I'm thinking about doing a complete transition from direct mail to telemarketing for my deals. I would also work on SEO, but that'll take time.

When I say telemarketing, this is what I mean:

1. Use a skip tracing service to get phone numbers for my lists and hire a VA to cold call using mojo dialer, full time.

2. Use those same phone numbers to do voicemail drops with Slybroadcast.

I would still write personalized letters to high quality leads but that won't be more than 100 a month. I just wouldn't be doing mainly direct mail every single month. I ran the numbers and the costs are significantly less with this new plan.

Have any of you made a similar switch? 

How are your response and conversion rates?

I'd love to hear real performance data. Thanks