Direct Mail Marketing

[Christian Laines]

Hello everyone, 

I am starting my direct mail marketing and have a few questions for the ones who've been successful in it so far. I am planning on targeting vacant homes and have already found a few around my area. I have found the home owners but cant seem to figure out great content to write on those yellow letters. 

Si I guess my question is, what is it that you all have been putting in your yellow letters and what has been successful for you? I am looking more for "call to action" content and something that would trigger a motivated seller to pick up the phone and call me!

Also, what have you found that hasn't worked for you and how did you make it work? Just looking for the right things to say that can be effective.

Thanks in advance! 

[Allan Rosso]

@Christian Laines, since you're targeting vacant homes, I'm assuming you found them driving for dollars and your list is not too big? Why don't you attempt to call them instead, rather than sending them a letter? That's what my partner and I have done, and it's proven effective. If you absolutely can't find a phone number, then just get straight to the point in the letter. We haven't done any direct mail campaigns yet, but I'll include something below that I typed out, and plan to use in the future. If you use it, I'd love to hear how effective it was.

Dear Homeowner,

I am interested in purchasing homes in your neighborhood, and your home fits the criteria of what I am looking for.

If you have any interest in selling, I can pay a fair price, buy your house “as is”, and close on the date most convenient to you. There’s no need to put your house on the market or list it with an agent, and there is no fee or commission, just immediate relief.

Please give me a call or send me an email, at the number and email listed below, to learn more about how I might buy your house.

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