Direct Mail Questions

[Kevin Craig]

When it comes to a list that you guys are sending direct mail to do you send the literature to the whole list or do you sort through the list to see who has equity in their house and only send it to those few? (Thats what I did) It seems doing it that way will drastically reduce the amount of people you will mail to.

Also, is yellow letterst the best thing to use? And if so, can I handwrite my own on yellow paper and make copies, or is it best to handwirte in red?

Also, I've read about guys doing combinations of mailings after a couple of weeks. Like yellow letter, regular letter, post card spread out in one week intervals. Could you give me a good format to follow, and also a good form for different types of letters.

I'm about to begin my first campaign to 50 30-60-90 list with equity in them. All help appreciated.

Also, I know this questions has been asked before, but I had a few more specific questions I wanted to know. I've read alot of the other answers however.