Mailer - Call to Action

[Terry Royce]

What is the message or call to action that those of you who are getting results with your mailers are using?

Im getting ready to dive back into postcards, and I always find my copy/ call to action to be the toughest part of putting together a mailer?

Ill be targeting, code violation, probates, vacants, and absentee owners.

[Maryann L.]

I think you're over thinking it.
Here are some calls to action I use:

"Call now for more information"
"Call today and I'll explain more"
"Contact me today and avoid foreclosure"
"Immediate response required"
"Hurry before the lender forecloses"
"Don't wait. Call now"
"Cash offer if you respond in 72 hours"

Those are some examples.