Death of Direct Mail...Birth to Digital Marketing

[Omar Ruiz]

Direct Mail has not worked for me. It is a channel (medium) that is too easy to learn (get a list & mail to that list consistently). It "seems" to work if you have the marketing budget, list, and ability to mail higher quantities consistently. I have met investors sending up to 50,000 mailers to 4-5 list combined. As an up and coming Wholesaler, with a limited budget, I was researching marketing strategies and found this video by Gary Vanerchuck. Fromt watching this and other videos of his, I come to the decision to stop this romance with Direct Mail, as well as old school markerting (Driving for Dollars, Door Knocking, paper ads, etc), so that I can try new things (Digital Marketing).

Since I am launching my site in 2 days, I want to know if there are any Wholesalers here who have converted to digital marketing? If so, since the cost of Direct Mail is higher compared to Digital, have folks noticed the arbitrage of the value of the ROI in Digital?

[Tom Gimer]

Interesting idea.

But the perfect investor target isn't searching the internet... their utilities are cut off.

The mail still gets delivered every day.