Direct Mail Dismal Results

[Kyle Weckesser]

Hello BP community! I am seeking advice/feedback on my unsuccessful direct mail campaign. Please provide comments, feedback, etc on what may be the issue. Summary of campaign Targets: Recent NOD filings Purpose: Purchase below market due to distress Data: pulled from title company online account. I got 1900 NOD filings in Southern California from 9/1/17 - 11/1/17 across 83 cities. Mailers: Postcard style off yellow Mailer Message: essentially that I will purchase in 10 days with no broker fees. Also that this will help avoid a possible bankruptcy or foreclosure which stays on the record for 7-10 years. 1900 mailers were sent on 11/27/17. To date I have received 1 phone call. All thoughts are welcome. For those with extensive experience - how does seasonality affect responses (I.e I sent out right after thanksgiving) and during this time of year how long from mail date until responses start coming in? Thanks for the help