probate marketing

[Adura Sanya]

hi guys

for those of you heavily marketing to this group, over the course of a year how often are you mailing them? i'm working on setting up a drip campaign to these folks and was wondering what was effective for others.

i was thinking a yellow letter, followed by a post card 1-2 months later, then followed by a typed letter. any thoughts would be appreciated

[Lucas Machado]

@Collin Corrington I'm pretty big in the probate space. Probably one of the best marketing dollars you can spend. Although, I don't get too hung up on postcard, typed letter, yellow letter.

I built a letter folding team that hand-writes the envelopes and signs the letters for $1.00 a pop - I had it quoted at a few services at over $1.75 to get actual hand-written envelopes. To me, you want them to open it. Anything computerized gets trashed. I tested non-hand written envelope probate mailers and response rates dropped from 1.5 to 2% down to .5%. Probates are some of my best leads, so I'm okay splurging the extra .50 (verses postcard costs) for these leads.