Listsource Demographics: Difference b/w Individual and Household?

[Michael Finkelshteyn]

Hello BP,

I am hoping I can get clarification on this question because Listsource has given me contradictory information.

What is the difference between Individual 1, Individual 2 and Household in the Demographics tab? I've attached the image of the Demographics tab from Listsource. 

I've tried to find this answer on BP and through searching Google, but have not been able to get the specific question answered. People select Individual, but don't explain why. 

One thing to note is that Listsource automatically has Household selected when you arrive on the Demographics tab.

@Jerry Puckett could you shed some light on this? 

Thank you!