The Psychology behind DM

[Yiftach Ilyov]

Hello to all, before im taking that leap into direct mailing id like to know what barriers, what are the battles in this war.

My research tells me that letters get better respond rate than postcards and yellow letters getting better respond rate than white letters. my #1 question is - why yellow etter work better than white?

#2 question is - what is the challenge here? to get the person to open the letter? or most prospects opening most letters and the challenge is to catch their attention ?

#3 does the colors(font, envelope) play a rule? 

#4 is there any source of statistics i can go to see how numbers are for that business?

#5 how much should i pay for one letter? letter,envelope,stamp,the lead itself all the package

#6 is there any more questions i should have ask and i didnt?

thank you :)